City Roots
Category
Product Video
Client
City Roots
Year
Commercial
Event Content
Product Video
Experiential
A visual journey following a microgreen from a tiny seed through cultivation and harvest to its final destination on a retail shelf.
Credits
Cinematographer, Editor
Tyler Matthews
Info.
I filmed and documented the production process at City Roots, showing how microgreens are grown, harvested, packaged, and ultimately become a finished product available to consumers. The project used visual storytelling to turn an otherwise behind-the-scenes agricultural process into an engaging brand story.