Great Plains
Category
Public Service Campaign
Client
National Association of Chronic Disease Directors
Year
Documentary
PSA
Social media
A narrative storytelling series that brings cancer-prevention education to life through the voices and experiences of Native American communities in the Great Plains of South Dakota.
Credits
Writer, Director, Editor
Tyler Matthews
Director of Photography
Director of Photography
Info.
We traveled to South Dakota to film stories within Native American tribal communities, using authentic characters and community perspectives to communicate the importance of cancer prevention and screening. The resulting series blended scripted storytelling with culturally grounded messaging and earned multiple awards, including Best Public Service Campaign at the Atlanta Advertising Awards, an AAF District 7 Silver Award, and the acclaimed Mosaic Award.