Univ. of South Carolina
Category
Branded Content
Client
Brand
Year
Branded Content
PSA
Event Content
Experiential
Live Event
Social media
Selections from a university-wide visual storytelling initiative showcasing the people, discoveries, achievements, and traditions that define the University of South Carolina.
Credits
Videographer, Editor
Tyler Matthews
CJ Lake
Producer
Info.
As a University of South Carolina in-house video producer, I helped create content across the university’s 13 colleges, highlighting research, faculty, students, administrators, alumni, special events, athletics, and prominent personalities including Dawn Staley, A’ja Wilson, Marcus Lattimore, Darius Rucker, and President Harris Pastides. Along with the social media team, we developed and produced everything from short-form social content to award-winning work, including the President’s Mini Conversations and State of the University promo video, which earned top honors at the American Advertising Awards of the Midlands.